Landscape & Archaeology in Flaminia

23-25 June 2016 Fano, Fossombrone, Cagli, Italy

Preamble

The ancient consular route Flaminia was one of the most important connection between Rome and the towns of Fanum Fortunae and Ariminum on the Adriatic coast. The lands buffering the remnant itinerary is still today a remarkable territorial setting (i.e. archaeological remains, outstanding rural and natural landscapes, ancient and modern infrastructure and heritage). The memory of the ancient Roman Empire is still rooted in this territory, as witnessed by the rich archaeological heritage and the predominant buildings along the way. The need to foster and to maintain such outstanding common patrimony has been motivating for local politicians and public administrators to begin a series of actions highlighting its Roman past. Thanks to the engagement of the centre of Vitruvian Studies (CSV), local administrators acknowledged a joint initiative to start smart cultural and rural-environmental tourism activities. This also raises important questions concerning the revitalisation of territories and their historical heritage, on the demand for a sustainable development and maintenance, in order to strengthen the relationship between dwellers and the palaces they live.

The Uniscape En Route seminar “Landscape & archaeology” will focus on smart and sustainable initiatives in landscape & archaeology.

Presentation

In many European countries local cultural heritage is a powerful driver for developing various economic activities related to tourism. Management and open access to cultural heritage are challenges in territorial democracy, enabling local communities to conserve their resources.

There are three main pre-conditions for the development of sustainable tourism of cultural heritage:

a) good knowledge of cultural heritage; b) strong awareness of local people for their protection in any economic activity; c) access to innovative and creative ICT tools to design tourism solutions with a low impact on the environment and a relevance for local identity.

This Uniscape En Route seminar will investigate how it is possible to increase cultural identity and promote cultural tourism in the region, thanks to the knowledge, representation and valorisation of architectural and archaeological heritage and landscape, conceived in a broad sense. A main goal for the “Landscape and Archaeology” conference is to share and compare positive experiences in several working fields involved in tourism, use, preservation and dissemination of landscape & archaeological heritage. In particular, the event will discuss how it is possible to make the pre-conditions and their results SMART (specific, measurable, achievable, realistic and time related).

The seminars provide a forum conducive to sharing best practices (by researchers, designers, SMEs) from their real experiences. The “Landscape & archaeology” seminar will deal to the following four topics: